11 Easy Ways to Make Money with An Email List

This post may contain affiliate links, which means if you click through and purchase something using our links, we receive a small commission.

If you have been blogging for more than a month, you've probably already heard the term “the money is in the list.”

11 easy ways to make money with an email list

I remember when I first started blogging, I would hear this so often that I would find myself regurgitating it to other bloggers on the importance of building an email list early in your business.

Even when my list wasn’t making me a damn dime.

I always heard people talking about the hundreds of thousands of email subscribers they had on their email lists and because of this, they’re making hundreds of thousands of dollars. 

I’ve actually heard people say that you should be making $1 per subscriber every month from your list.

Since these things have been embedded in my mind for years now, you'd think I’d be making almost $4000 from my email addresses every month. (that’s how many subscribers are my list in case you’re wondering, thanks to me using the steps in the FREE crash course on email list building ) You should check out this post on how to create email freebies that convert to email subscribers too.

But what people fail to tell you is, HOW.

How the hell are all these so-called gurus making money off their email lists? And the more important question is, why isn't my email list bringing in those magical dollars I was promised if I built it?

If these are questions that you’ve been thinking about too, well you are in good company my friend. Because I have thought long about those questions. And after much research and even more email list development, I can say I know a little something-something.

No, I’m not out here swimming in money like Scrooge McDuck from my email list, but I have had success in unraveling the mystery of that term “the money is in the list.”

via GIPHY

I’m gonna show you what I have learned about the various ways that people make money with an email list and prove why it is so essential to build your list. I'll even include a few examples of how I make money on my email list

1. Sell Other People's Products or Services

Oh no! Selling! Ugh!

I know!

The truth is we're selling and being sold something every single day.

When a person tells you their name, you’re buying it. They are selling an identity to you, and you accept that identity unless, of course, they give you a reason to not believe what they are selling.

If you are giving people what they want and need, then there really shouldn’t be much selling involved. The key is finding the right products for other people to sell.

My personal favorite thing to sell are affiliate products.

Promoting an affiliate product means if someone on your list buys a product with your link, you will receive a commission from it.

For example, one of my favorite affiliate products is ConvertKit. They are an email marketing platform that I love. Their email service allows you to test subject lines for your broadcasts which leads to higher open rates, and therefore, more people to potentially buy from you.

But do you know what I love most about them? Their affiliate program.

via GIPHY

For every person who signs up for ConvertKit under me, I earn 30% of whatever they pay, every month. And it is at no additional cost to my subscribers. As a matter of fact, I can offer them discounts. Like if you use my link below, you can expect to get a 30-day trial of ConvertKit. Baller, right?

Get a Free 30-Day Trial of ConvertKit Here

There are so many affiliate programs are fair like this. Actually, keep a full list of affiliate programs like to work with. 

If you talk about affiliate products in your emails and use a few personal anecdotes for how they work for you and why you like them, those who it’ll work for will buy it.

Now some people will get immediately annoyed that you try to sell them something.

But guess what? They were never going to buy from you anyway. So you don’t want them at your list. Good riddance!

If you’re wondering how to find more affiliate programs to sign up for, here are a few I highly recommend.

Each platform has several affiliates offers you can join. You can search for the ones you like, apply to them, and grab your affiliate links!

A word of caution: do not sell your email list things you are not buying yourself. People know when you’re bullshitting them. Don’t bullshit your list. They will know.

2. Sell Your Own Product

This is the one I hear about most often. The way it works is you come up with a great idea promote it, then make money from it on your email list.

When you think about it, selling your own product is one of the best ways to make money with an email list. Instead of getting a 10-40% commission selling affiliate products that are already created, you can make 100% of the profits yourself.

The hard part about creating a product is not only the time it takes to create it, but actually knowing what you should be creating. One thing that many other people who are making money off their own products don’t tell you is that the product that I made the most money for their business is often not the first one they created.

So factor that into your time. Your first product may be a flop.  Hell, your second product may be a flop. So this path is risky business.

via GIPHY

Here are a few things you can do to make sure you choose the right product to create.

  1. Solve a problem for everyone else that you’ve already solved for yourself.
  2. Survey your email list and see what they actually want.
  3. Pay attention to the content on your blog that is doing the best. Is there a way to make a product around that content?
  4. What questions is your email list asking you? And what type of articles are they clicking on the most?

If you can create a product that incorporates those four elements, you should be golden. But that’s not a guarantee. People can be fickle. Just go into it creation knowing that it may not be all sunshine and roses. But if it does succeed, it’ll be awesome.

3. Create a Tripwire

OK! So tripwires are one of my faves. But you should first understand what a tripwire is. A tripwire is an upsell landing page you direct people to you after they already got something from you for free.

Here is an example: 

Let's say you give your new subscriber a free list of items they should have in their kitchen. If this person is looking for things to put in their kitchen, they’re probably thinking about decorating it too. So why not sell them on some items to decorate? The tripwire page could be something along the lines of “The Ultimate Guide to Re-decorating Your Kitchen.” (OK, I realize this is a shit example, but you get the point!)

B3 uses tripwires that work very well for us! We love giving helpful freebies such as our Blogging Road Map. Once someone gets it, we direct them to a heavily discounted blog map workbook. Both the freebie and the tripwire do very well.

Free Blogging Road map to help you make money on your email list

You can get our Free Blogging Road Map for yourself here.

Technically, tripwires fall into the category of creating a product. But they are a little different. A tripwire doesn’t require a considerable time commitment.

For the tripwires I’ve created, I was able to develop them in a day. And it is an excellent way to test the interest of your audience in a topic before you create a more significant product that may take months of your time to create.  This is another way to make sure that the product you create does not fail.

4. Create a Paid Newsletter

A paid newsletter is a form of making money is often overlooked, because “who even does paid newsletters anymore?” I do, I do! And it is going well for me! I am a case study that paid newsletters work!

Why not charge a monthly or even a weekly fee for people to get the content they want to get? If it is saving them time, making them money, or helping them in a big way, people will gladly pay for a newsletter. There are lots of people who would love a shortcut via just by checking their email.

For example with my email newsletter, the Blogging Money Update, I charge subscribers $10 a month to get three emails from me every week. In those emails, I give them 10-15 sponsored post opportunities all ranging from $65-$5000 each.

Blogging Money Update - Get the best paying blogging opportunities- how I make money with an email listIf they applied to those opportunities and got accepted to one of the lowest paying ones, it is already worth it for them to stay on my email list. The numbers just make sense. My email list wins, and so do I. You can check the Blogging Money Update out for yourself here.

So if you’re going to charge for a newsletter, make sure it is worth your subscribers while.

11 Easy Ways to Make Money with An Email List

5. Host a Webinar

So there are a couple of schools of thought when it comes to making money from webinars.

  1. You can charge people to attend the webinar.
  2. Or you can give excellent information for free in the webinar and then sell them on something in the end.

The latter method is how most webinars work.

An additional benefit to doing webinars is gaining more email subscribers. The first webinar I hosted was for a company I was working for at the time. We ran a simple Facebook ad for a couple of weeks. It resulted in 2,000 more people being added to our mailing lists!

2,000 email subscribers over 2 weeks!

Even if those who signed up for the webinar did not buy or if they didn’t attend the webinar at all, you can still sell them something else down the line via your email list. Because of this, webinars are not only a way to generate income, but a way to build your list, and quick.

6. Advertise on Your Email List

I really like this one as a way to bring in an income because it is just so easy.

Here’s how it works.

You should be emailing your list regularly. I personally enjoy an excellent newsletter format. And if you are doing the newsletter format, you could actually charge brands to be in your newsletter that week. It can be a banner add, a link to their blog post, whatever.

It’s that simple.

You can charge a flat fee for mentioning them as long as you disclose that they are paying you to mention them in the email.

I do this on my weekly newsletter to my list. It's the last section on every weekly email. When I don't have ads from companies, I just put in affiliate links instead.

Miss Millennia Magazine email newsletter - One way to amke money with an email list

Easy way to get advertisers to pay you for this is by including newsletter mentions in your media kit with a price. 

7. Host Sponsorships

This one is similar to writing a sponsored blog post.

Except instead of creating a piece of content for your blog, you are creating a piece of content for your email list. Think of a long email that talks through a particular product that you enjoy. I have found that many bloggers use this form of email but for affiliate products, and it works out really well for them.

But this can also be done with an agreement with a particular brand too. I have done campaigns for brands where we contract an email to my list into a campaign for a sponsored blog opportunity. 

If you are negotiating with a brand and are looking for more to offer to get a bigger paycheck, and you already mentioned your social media accounts, mention your email list. If you have open rates and a list size to tell them about, they may be very interested.

Just remember to disclose to your audience if a brand is paying you to mention them.

8. Make Money On Your Email list by Offering a Service

This one uses your email as more of a way to advertise a service if you have one.

For example, if you are a freelance writer looking to write for other bloggers you could write an email to your list saying that you offer a service and are looking for clients. I must mention that your email list should be relevant to the service you are offering, of course.

9. Promote Cost Per Click Offers

These are similar to affiliates, but instead of someone having to buy, they only have to click the link.

If you have pretty good click-through rates, this would not be a bad way to bring in income. Just make sure that your offers are relevant to your list and have been checked out by you as well.

Remember, don't bullshit your audience! They will know!

10. Partner with Other Bloggers with Products

There are a ton of great affiliate programs buy other bloggers out there. And honestly, they pay the best.

Sometimes the pay is anywhere between 30% – 40%. But sometimes you can go just a teeny bit further and put a campaign together to get even more sales.

Maybe you could work together to host a webinar or a particular challenge. And you can both bring in more attention, traffic, email subscribers, and hopefully more revenue for both of you.

If you see a product that fits your brand well that you like to promote and can see years of working with another buyer, working together on a specific campaign may not be a bad idea.

11. Try All The Strategies in An Evergreen Newsletter

If after reading through all of this, your head is spinning and you are having a hard time deciding which one to go with, why not try them all in an evergreen newsletter?

Let me first explain the Evergreen newsletter.

An evergreen newsletter is an email workflow that essentially goes on forever.

You send a broadcast to your list, and once it’s sent, you add it to the end of your email automation. That way, anyone who signs up later on down the line, can also see the same broadcast email.

So if you happen to do an email that worked hard at converting affiliates for you, you could add that to your Evergreen newsletter so that it can continue to do well for you and all your new subscribers going forward.

Now get out there and make some money!

Jasmine's Post Signature

11 Easy Ways to Make Money with An Email List

Free Blogging Tips From Ruth Soukup!

If you’ve wondered how to adapt to changes in blogging, Ruth Soukup is presenting a free webinar called Blogging without Limits: How to Redefine Your Blog’s Potential by Adapting to the Latest Industry Changes. She’s worked with and taught thousands of bloggers and knows why you’ll need new strategies to succeed in today’s ever-changing environment. Register for the free webinar here and get loads of inspiration and practical tips for blogging today.

Click Here to Leave a Comment Below

Amanda

i’m not at all using an email list, thanks for all these suggestions!

Reply
    Jasmine Watts

    Anytime! Let me know if you have questions! I am happy to answer them.

    Reply
    Lakseolie hund

    Major thanks for the article post.Really thank you! Really Great.

    Reply
    Promises To Make In A Long Distance Relationship

    I enjoy what you guys are usually up too. This sort of clever work and reporting! Keep up the good works.

    Reply
Megan

I love the idea of a tripwire! I haven’t really heard of the term before, so thank you for introducing me! I’ll definitely be trying that out.

Reply
    Jasmine Watts

    They are AAAMMMAZZING! Once you do one, you’re going to want to do so many more.

    Reply
Geeky Daddy

Thanks for the info. I started my site last year and learning to utilize the email list is one of the goals I have for this year.

Reply
    Jasmine Watts

    Awesome! Start today! Those numbers can accumulate quickly! Check out our free guide on starting an email list too!

    Reply
Kerri @ Holly Muffin

Absolutely love these tips! It can be so tough!

Reply
cait

this makes me really realize that i NEED to make an email list like asap- thanks for such great and useful tips girl! you’re doing awesome!

Reply
Charlene

These are great ideas. I just created a freebie to build my email list. It is taking some time but no algorithm can take away your email list.

Reply
    Jasmine Watts

    That is so true Charlene. There is so much security in having your own list.

    Reply
Maryal

These are all such awesome reminders! I’m definitely saving this so I can refer back when I get into a rut or need some fresh ideas. Thanks for sharing this!

Reply
    Jasmine Watts

    No problem! Thanks for reading.

    Reply
Kelsie

I’ve always thought about doing a webinar!! These are great tips.

Reply
    Jasmine Watts

    Webinars are SOO worth it! Even if you don’t sell anything, they are an awesome way to build your list.

    Reply
Jasmine Vargas

I’ve been trying to grow my email list but it’s hard when you’re a beauty blogger. Not much you can sell in order to gain email subscribers.

Reply
    Jasmine Watts

    Girl! Sure there is. You can give away a list of your favorite beauty products, a step-by-step of your daily beauty routine, or even a guide on doing a beautiful cat eye. Think about your strengths, your popular content and create something quick and easy. You’d be surprised at what people are willing to give you their email address for.

    Reply
Megan

This post is very helpful. I would love to subscribe and learn more on how to utilize this list!

Reply
Cindy

Thank you these are great ideas! I really need to focus on my email list more. Pinned this for reference.

Reply
    Melissa Berry

    Thanks so much, Cindy, so glad you found it helpful!

    Reply
aisasami

Wow, what awesome tips! I learned so much about how to make money on my email newsletter. Going to try out these tips!

Reply
Kaylee

I am just getting into being serious about blogging so I’m just starting to grow my email list and this post was so helpful!

Reply
    Melissa Berry

    We’re so glad it helped you! Which strategy are you going to try first?

    Reply
    Jasmine Watts

    Well that’s excellent news! I am glad to hear it helped.

    Reply
Renee | The Good Hearted Woman

My email list has always been sort of an afterthought in my blogging strategy. I guess it’s time to get on it again.

Reply
    Melissa Berry

    Definitely! Your email list is the one thing you own, so it’s important! 🙂

    Reply
Amanda @ Healthy House on the Block

Love your thorough list here! What a great way to monetize your blog and help your email subscribers. I love ConvertKit for keeping in touch with my list – what a great tool!

Reply
    Jasmine Watts

    It is isn’t it? I know there are other tools out there that work just as well but convertkit just makes it so easy.

    Reply
Kate Loves Travel

This is such a helpful post – will have to have a think about these options… I don’t really do much with my email list at the moment!

Reply
    Jasmine Watts

    Yes! Get on it. Now that you know what “the money is in the list” actually means you can go out there and make some $$$. Come back if you have questions!

    Reply
Chelsea Pearl

This is so helpful! After many months of planning, I’m finally going to launch a newsletter this year. Definitely will be incorporating some of these things.

Reply
    Jasmine Watts

    That’s awesome news! It’s definitely worth it. Thanks for reading.

    Reply
Henrietta

Now, these are amazing! I do a lot of 2,3 and 8. Looking for future partnerships to do more of 10. Great list for sure.

Reply
    Jasmine Watts

    That’s awesome! Now you have 8 other ways to make some income with your list.

    Reply
Stephanie

Building my email list is something I want to focus on this year. My husband and I are currently doing a full overhaul of my lead gen and the full email sequence with it. PS, I also use ConvertKit and love it!

Reply
    Jasmine Watts

    Another Convertkit user. Love it! I’m excited about your lead gen project. Good luck with it!

    Reply
Courtney

I need to get better with my mailing list!! It would be awesome to one day have such an awesome list that I can sell from

Reply
    Kamika Smith

    Yes! Get started as soon as possible. You will be glad you did when your list starts making you money.

    Reply
Marjie Mare

Thanks for sharing all those great tips. I don’t have an email list for my blog and I don’t even know how to create or have one. After reading your post, I am going to inquire about how to start my email list.

Reply
    Kamika Smith

    That is awesome! The first step is the hardest. Let us know if you have any questions along the way!

    Reply
Leona Martin

Man a few of these I would never have thought about! You have my brain rotating around on this…. paid newsletter – never thought about doing this, but makes total sense!

Reply
    Kamika Smith

    Yes! Jasmine is the paid newsletter expert and she is doing really well with it. Please leave any questions that you have here and she will answer them for you.

    Reply
Rowena

This is so helpful! Thank you so much!!! I will definitely be trying some of these.

Reply
    Kamika Smith

    That is awesome! Let us know if you get stuck or have questions.

    Reply
Neely Moldovan

This is so helpful! I am horrible with my email list and I do nothing with it! Needed this!

Reply
    Kamika Smith

    Yes! Don’t miss out on opportunities to make money! Let us know if you have any questions.

    Reply
Holly

These are great suggestions. I will definitely have to implement some of these ideas!

Reply
    Kamika Smith

    Glad you enjoyed the post! Let us know if you have any questions

    Reply
Elaine

You have included some fantastic tips! I really need to step my game up and create a product so I can have something to talk about on my email list. But first, I need to actually invest some time in my email list. Right now, my subscribers only receive latest posts from me.

Reply
    Kamika Smith

    Try to get in the habit of emailing them once per week. You can do something simple like talking to them about a lesson you learned that week or what’s coming up in the future for the blog. This is a great way to build a relationship with your audience.

    Reply
David Elliott

I would love to do more to build my list for people and reach out to them better in a newsletter. I need to spend more time on that this year. I have been thinking about selling things, but not sure what I’d sell just yet.

Reply
    Kamika Smith

    Try to start out with selling something small and low priced like a workbook. This will give you a feel for how things work on the backend and help you figure out what products your audience may want in the future.

    Reply
Lucie

What a great list! I’d only really thought of some of them before! Super eye opening!

Reply
Stacie

This is such an awesome resource. I know most businesses know the power of an email list, but they don’t realize just how powerful they can be.

Reply
Luna S

This is a fantastic list of ideas, the best thing is that all of them are fairly easy. I also like that you can do this all from home as well!

Reply
Sarah

Great tips here! Now, just to find the time to implement

Reply
Chad

This is so cool Kamika, thank you so much for the amazing list. I need to start building my email list, not sure how to do it though.

Reply
5 Ways New Bloggers Leave Money on the Table - Beyond Basic Blogging

[…] are a lot of ways you can make money with your email list.  Because of the size of many bloggers’ email lists, they are able to get more traffic to their […]

Reply
Becca Wilson

It is definitely amazing what you can include in an emailing that will tempt people to buy or at least look. I love these ideas!

Reply
Elizabeth Keene

This is really helpful for understanding how to grow your audience and also marketing strategy! I haven’t heard too many people speak on how to maximize what you already have.

Reply
Lisa Rios

I definitely need ways to monetize my blog! I don’t have a newsletter but it’d be a good idea to invest in one!

Reply
Kathy

These are all such great ideas. I’m going to have to start doing some of these too. I’m always looking for ways to earn a bit more money.

Reply
Myrah Duque

Wow! These are great tips!! Never thought I could do that with my email list.

Reply
Shaily

These are really great ideas I didn’t know about. I’m not at all using my email list. I think I need to look into this seriously. Thanks for all the tips.

Reply
Agnes Vazhure

These are some great tips on how to make money on email lists. I already did it and it is really awesome.

Reply
Yeah Lifestyle

I have never used a list so this has been eye opening for me, thank you so much for sharing how I can make money of my email list

Reply
Joyce

Great TIPS! I read dozens of blogging information but your approach seems different and you’ve got a road map! Yes, I signed up for it!

Reply
Arya

This is super helpful! Thank you so much 😉 Took notes and will apply straight away.

Reply
Pati Robins

wow i did not know there are so many way to do it !!

Reply
Lisa

There are some excellent tips here! I’ve not heard of tripwire before, but will think about trying it out. That’s cool you actually charge for your emails! Great idea!

Reply
Catherine

Email lists are crucial to growing a business and online presence. Great tips!

Reply
Razena

I have never thought of making money off my subscriber list, in fact I didn’t even know it could be done. There are some interesting ideas here and I think the creating a tripwire sounds easy enough and quite doable.

Reply
Annaliese

Such smart tips! I could definitely do better with this for my blog!

xoxo A

Reply
Indya | The Small Adventurer

Every day I am reminded how much I need to start an email list for my blog, yet I still keep putting it off! Truth be told, I never even thought about the potential to make money from it. I’ll have to bookmark this post for when I finally get myself into action!

Reply
Rachel R Ritlop

these are great tips! I’m starting to monetize my list and need to set up trip wires!

Reply
20 Things All Great Blogs Have in Common

[…] not sure how to make money with your email list, you should check out our other post called 11 Easy Ways to Make Money With an Email List here. Trust me, you’re going to want an email […]

Reply
Leave a Reply: